James Schnauer


I’m a multi-sport athlete based in Los Angeles who has been on the Fluid Team since 2011. Originally from New Zealand, I’ve spent the last 16 years living in Southern California building a design agency with my wife and raising our two kids. Over that time I also took up triathlon and have competed in over 100 races from Olympic Distance to Xterra to Ironman. Some of the more memorable races were competing at the Ironman World Champs in Hawaii, competing at the Xterra Worlds in Maui and 3 years on the New Zealand National team at the ITU Olympic Distance Age Group Worlds. The last few years has been about trying new things like running ultras and competing in multi stage mountain bike races.

After a difficult year in 2020 with most races canceled, I’m excited to get back out there and take on some new challenges. In the spring I’m traveling home to New Zealand for two months to spent time with family. While I’m there I will take on some iconic races like the Cape Brett Trail Marathon and the Mt Difficulty Ascent 44km Trail race. Then back to California for some more Ultra’s in the fall. Figures crossed we’ll be getting back to normal and they will all go ahead.

Favorite Fluid Flavor: Recovery Chocolate Wave & Mint Chocolate, Blueberry Pomegranate, Raspberry Lemonade. Mint Chocolate has now also become my kid’s favorite post-swim workout shake.

A Song That Fires You Up: Anything from Led Zeppelin, AC/DC or Rage Against the Machine normally fires me up and get me over that next hill.