About Our Company
Nutritional products to hydrate, fuel, and replenish you.
Fluid began as a senior project between a nutritional biochemist and an exercise physiologist at Cal Poly State University in San Luis Obispo, California. Founders Richard Smith and David Brown saw a need for post-exercise recovery nutrition that wasn’t being met. They scoured shelves at specialty running and cycling stores. They read ingredient lists, nutrition facts and marketing statements. Nothing they saw matched what was being said in the latest scientific research. The nutritional products available were not matching up with the latest body of knowledge about how humans use nutritional elements during and after exercise.
So they set out to create their own solution. After months of research and development in the kitchen of a rented home next to the Cal Poly campus, they developed a product that would revolutionize how athletes train, recover and improve. Fluid Recovery was born to help people young and old get the nutrients their body need, immediately after exercise, to aid in muscle recovery and allow them to go out the next day and do it again.
But being at the forefront of an entire new product category wasn’t easy. They worked hard. The company grew steadily and organically, expanding its reach from San Luis Obispo to Southern and Northern California, and eventually across the country. Now Fluid is sold online, in specialty stores throughout the United States, and is exported to Costa Rica and Canada.
Our mission, vision, and values provide the foundation for our fundamental business practices, and the framework to build strong relationships with our employees, customers, suppliers, and the community. No matter how large Fluid grows, its founding principles remain the same.
Our Code of Ethics
What started out as a project, is now the foundation for a promise
To create the best tasting, most effective drink mixes for hydration, sport, and recovery.
To be trusted as the nutrition partner athletes deserve, a partner who respects their intelligence, appreciates their perseverance, and genuinely cares for their continued success.
Our team members are genuinely CARING, deeply compassionate, and strive to be empathetic. We are fiercly RESOLUTE in our desire to create a genuinely HOSPITABLE, and sincerely ENCOURAGING experience for our customers. We are DILIGENT in all tasks, DEPENDABLE in our promises, and GRATEFUL for the opportunities before us.
Firstly, as an athlete, I have always been enamored with the movement capabilities of the human body. As a coach, trainer, and therapist, I have helped others experience their gifts of movement since I was 18 years old. Secondly, as our technology improves as a society, so will our understanding of the human body. Therefore, to make the best products available, we have to be committed to changing them with evolving information. This concept of dynamism, equally shared between athletics and product development, is what led us to call it the “Fluid project” in the very beginning. It is now the Fluid promise to continue to evolve our products with the latest research so we can make the best possible products to nourish athletic movement.
Richard Smith - CEO