(March 18, 2019) Fluid Sports Nutrition and CTS have announced an expansion of their current partnership beginning immediately that will give CTS coaches, athletes, and camp participants an opportunity to not only recover better with Fluid’s award-winning post-workout Recovery drink mix but now also Fluid’s Performance drink mix. Partnering with CTS helps Fluid reach a greater number of athletes who can improve their workouts with the Fluid Performance drink and post-workout recovery by using the effective Fluid Recovery formula.
“CTS is one of the top coaching and training organizations in the world, and we couldn’t be happier to expand our partnership as their Official Recovery and Hydration Partner. Fluid will help CTS athletes train harder and recover faster, and both companies are equally dedicated to improving the performance and health of their athletes while pioneering new methodologies in endurance sports. It really is the perfect fit,” said Fluid Co-Founder and CEO Richard Smith.
What an athlete consumes during and after a workout is an important aspect of their overall training program and the progression of their fitness. As part of the partnership, CTS Camp and Bucket List athletes will continue to recover after workouts with the best-tasting Fluid Recovery drink mix, which contains highly digestible proteins, is fortified with L-glutamine, and contains a blend of replenishing carbohydrates. Together, these ingredients work to kickstart the recovery process and facilitate adaptation. CTS Athletes will be able to choose from four different flavors including Mixed Berry, Tropical Fruit, Chocolate, and a dairy free/soy free/vegan-friendly Cinnamon Vanilla option. CTS Camp and Bucket List athletes will be hydrating with Fluid Performance drink mix, which was designed to hydrate and fuel athletes with less sugar, flavors athletes actually enjoy, and without stomach upset.
“We aim to deliver the absolute highest-quality products and services to our athletes, and when it comes to hydration and post-workout recovery nutrition, that means Fluid,” said CTS CEO and Founder Chris Carmichael. “Many of our camps and Bucket List Events include demanding back-to-back long training days that require our athletes to keep on top of hydration and recover as much as possible. Fluid is going to play a key role in making sure our coaches and athletes perform well day after day. On top of being effective, it’s a great tasting product which makes it all the better.”
Fluid began when a nutritional biochemist and an exercise physiologist discovered that nutritional products on the shelves were not matching the latest knowledge about the human body. To this day, Fluid’s promise is to continually evolve based on the latest scientific research to make the best possible products to nourish athletic movement. Fluid helps thousands of athletes of all ages and ability levels train harder, recover faster, and perform at their best. For more information, visit http://livefluid.com.
A pioneering company in the endurance coaching industry, CTS has improved the performance of more than 17,000 athletes over the past 18 years. Founded by renowned coach and author Chris Carmichael and home to more than 50 full-time, professional coaches, CTS provides personal coaching, training camps, and Endurance Bucket List Experiences to athletes of all ability levels. For more information, visit https://trainright.com.